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Pininfarina eyes comeback as coachbuilder

Pininfarina created BMW's Gran Lusso Coupe concept, shown.
September 13, 2013 05:00 AM

MONTEREY, California, USA -- The improved ability of automakers to build small batches of specialty cars in-house, combined with the global recession, made life difficult for boutique coachbuilders. But with the economy improving, Italian styling house Pininfarina is looking to re-enter the game.

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