Ford wants Vignale line to propel brand upmarket in Europe

Volume automakers aim to move upmarket in Europe as a way to boost profits in a domestic market set to decline for a sixth consecutive year. Ford's upscale strategy focuses on the Vignale premium trim line, which was unveiled last month at the Frankfurt auto show. Ford's European marketing head, Gaetano Thorel, shared details on Vignale's targets – and limits – with Automotive News Europe Editor Luca Ciferri.