Marchionne will unveil 4th relaunch plan for Alfa

Fiat CEO Sergio Marchionne hopes that betting billions of euros on Alfa Romeo will reverse a decade of losses and six years of collapsing sales at the sporty brand. This year, Alfa's sales are likely to fall below 100,000 units for the first time since 1969. Marchionne's new plan for Alfa – his fourth since he joined Fiat in June 2004 – has the same goal as the one he introduced for its sister company, Fiat's premium subsidiary, Maserati. Under the plan, Alfa will focus on developing premium vehicles to be exported worldwide from Italy.