How PSA lured Tavares

Carlos Tavares made it clear last summer that he was no longer satisfied to remain Carlos Ghosn's No. 2 at Renault. His candor got him fired but it also got him what he wanted: the chance to be CEO of a major global automaker. Tavares is now the No. 1 at PSA/Peugeot-Citroen. He described how the deal was done and shared some initial insights into his new company during an interview with Automotive News Europe Editor Luca Ciferri.