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Ford to cut 20% of staff at B-Max plant in Romania

The B-Max has no B pillar to improve rear access, but sales of the minivan have been slow.
November 19, 2014 05:00 AM

BUCHAREST (Reuters) -- Ford Motor will lay off about 680 people at its Romanian division next year, or some 20 percent of the staff, as it adjusts to a weak European market.

Ford took over struggling Romanian carmaker Automobile Craiova in 2008 and started producing its B-Max minivan there two years ago.

However, the B-Max went on sale as customers increasingly began to buy small crossovers instead of minivans. Low demand has led to regular production stoppages each month for more than a year.

The lay offs are intended "to best utilize the remaining workforce at Craiova and to meet current and expected future production requirements," Ford Romania said in a statement Wednesday.

Ford said it is seeking opportunities to source a second vehicle in Craiova.

In the first nine months, European sales of the B-Max fell 21 percent to 43,749, according to JATO Dynamics.

Ford said it will seek voluntary lay offs at Craiova's car and engine plants.

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