BERLIN -- Opel is succeeding in turning around its tattered image in Germany, the brand's marketing chief Tina Mueller said.
BERLIN -- Opel is succeeding in turning around its tattered image in Germany, the brand's marketing chief Tina Mueller said.
The Japanese automaker will ditch about 20 performance-based metrics for a singular metric: new-car sales. The Nissan One program, which launches June 3, ties dealer variable margin to achieving retail volume goals.