BMW CEO sees EV initiatives helping i3 sales in key markets

BMW will add the i3 to its DriveNow car-sharing fleet to help widen the hatchback's appeal among younger drivers.

March 24, 2015 05:00 AM

FRANKFURT -- BMW Group CEO Norbert Reithofer sees political initiatives in a number of the carmaker's key markets as important in helping to boost sales of the i3 electric compact car.

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