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Hyundai, Volvo, Mercedes take steps toward Internet car sales

With Hyundai Rockar, the automaker is using the Internet to sell cars directly to customers in the UK as part of a pilot program that also includes a storefront (shown) at a mall in England.
May 14, 2015 05:00 AM

Less than five minutes. That is how long it usually takes shoppers to buy a book on Amazon … or a new Hyundai online. Last November the South Korean carmaker formed a partnership with auto retailing entrepreneur Simon Dixon called Hyundai Rockar to sell cars in the UK via the Internet 24 hours a day, seven days a week in a pilot program that could be rolled out to other markets.

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