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Why PSA chief Tavares is betting big on DS' long-term success

DS Automobiles will add a flagship by the end of the decade, previewed by the Numero 9 concept (shown) in 2012.
May 16, 2015 05:00 AM

Making a success of the DS brand is one of the biggest tasks facing PSA/Peugeot-Citroen CEO Carlos Tavares as he seeks to turn around Europe’s second-largest automaker after Volkswagen Group.

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