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Supercar makers neglect women at their peril

Ferrari sells just 8 percent of its cars such as the 458, shown, in the U.S. to women, but fares better in China, where almost a quarter of customers are women.
May 19, 2015 05:00 AM

JONA, Switzerland (Reuters) -- Supercar makers such as Lamborghini, Ferrari and Aston Martin are like teenage boys at a high school dance, according to business consultant Belinda Parmar. They don't have a clue how to speak to women.

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