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PSA defends high self registrations for upscale DS cars

The facelifted DS5 is the first DS production model to have the brand's stand-alone identity with a sculpted grille with the DS badge in the center.
May 31, 2015 05:00 AM

PARIS -- DS Automobiles, the youngest brand in PSA/Peugeot-Citroen’s stable, has defended the high number of cars it sells through so-called self registrations, a practice that hurts profitability.

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