Why Fiat brand chief Francois says next compact will be like Ikea

Olivier Francois: "It (the Aegea compact) will be functional and not loaded with features that the buyers don't want to pay for."

JC

By:

Jennifer Clark

August 04, 2015 05:00 AM

Fiat brand CEO Olivier Francois says that the Italian automaker’s upcoming Aegea compact hatchback and station wagon for Europe will be “like Ikea, affordable but smart.” Francois explained why to Automotive News Europe Correspondent Jennifer Clark.

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