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Why Hyundai Europe expects leveling off after record-breaking 2015

September 11, 2015 05:00 AM

New Hyundai Europe Chief Operating Officer Thomas Schmid expects record sales this year, but he says the brand will not grow as quickly as it did in the past. Hyundai Europe’s new focus is on boosting profits by transforming into an emotional choice capable of charging higher starting prices. Schmid, an Austrian national who was Hyundai Europe sales boss until his promotion in March, shared the plan with Automotive News Europe Correspondent Christiaan Hetzner

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