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Porsche faces risks repositioning the Cayman and Boxster

The Boxster will no longer be the cheapest Porsche. The roadster gets a new name, the 718 Boxster, and a new engines with turbocharging.
February 29, 2016 05:00 AM

Porsche is clearing up one of the last remaining oddities of the era under ex-CEO Wendelin Wiedeking. After unclogging a legacy investment jam built up under its former long-serving former chief, the brand is fundamentally repositioning its mid-engine sports car range with a different pricing strategy and new names.

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