Mercedes looks to become the top choice of female premium-car buyers

The She's Mercedes website offers portraits of strong women such as Canadian-born South African singer/songwriter Zaki Ibrahim as well as details and dates of planned events connected to the brand.

June 25, 2016 05:00 AM

Mercedes-Benz wants to become the leading choice among premium car brands for women by 2020, at which time it wants at least 30 percent of its customers to be female.

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