Mercedes said to plan electric-car subbrand to challenge BMW, Tesla

By:

Elisabeth Behrmann and Christoph Rauwald

August 05, 2016 05:00 AM

Mercedes-Benz will create a subbrand for electric cars to challenge BMW and Tesla Motors in a bet that alternative-fuel cars have the potential to become profitable.

Featured Stories

Automakers alter production plans and vehicle pricing as auto tariffs take effect

Honda’s No. 2 exec, Shinji Aoyama, abruptly resigns amid allegations of inappropriate conduct

As tariffs upend auto industry, Ford and Stellantis turn to tried-and-true employee discounts

GM CEO Mary Barra, Hyundai Executive Chair Euisun Chung to keynote Automotive News Congress Sept. 11

Latest News

Worker dies in accident at Stellantis’ Dundee Engine Plant

Live updates on tariffs: Ford, Stellantis offer employee discounts; China retaliates; Mexico seeks solution

Arizona’s Chapman Automotive Group sues similarly named used-vehicle dealer

Honda’s No. 2 exec, Shinji Aoyama, abruptly resigns amid allegations of inappropriate conduct

Staying current is easy with newsletters delivered straight to your inbox.

See More in Newsletters

Guest commentary: For Akio Toyoda’s sake, he must listen to Toyota’s dissatisfied shareholders and reform strategy

Top 5 stories of the week: Women in auto; Birchwood’s latest buy; GM improves profit; more

Automotive News Europe awards the 2024 Eurostars

Top 5 stories of the week: Northvolt woes; Alpha’s big buy; all-stars; and more

Staying current is easy with newsletters delivered straight to your inbox.