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Volvo owner Geely prepares launch of new car brand

A visitor looks at a Geely NL-3 at the Moscow auto show in August. (Bloomberg)
JS
By:
Jake Spring
October 14, 2016 05:00 AM

BEIJING -- Chinese automaker Geely Automobile is set to launch a new car brand - Lynk & Co - on Oct. 20, sources said, as it seeks to broaden its appeal by tackling the middle market.

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