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How Porsche will thrive in EV, autonomous era

Porsche has set sales records by adding SUVs, diesels and the Panamera four-door coupe-styled sedan to a lineup that once only featured sports cars. The automaker is re-inventing itself again for the electric and autonomous age.
July 02, 2017 05:00 AM

Although "The Origin of Species" was written more than 150 years ago, Charles Darwin's theory of natural selection never had more meaning for Oliver Blume than today. Porsche's 49-year-old CEO seems to have made biology compulsory reading for his management team as part of his strategy for 2025. The sports-car maker views the future as a matter of survival or extinction following a "Big Bang," Porsche's term for the digital revolution that has already spawned new competitors and business models. Referencing writings on evolution, its IT head Sven Lorenz said: "It's not the strongest species that survive but the ones most able to adapt."

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