PSA exec outlines risks and rewards from leap into mobility services

The head of PSA Group's new mobility unit, Brigitte Courtehoux, is leading the automaker into "a totally new environment." With products such as its Free2Move car-sharing app, PSA has entered a sector where customer relationships need to be nurtured around the clock. That is something most automakers are just starting to master. She outlined what PSA is doing to succeed as a mobility provider in an interview with Automotive News Europe Correspondent Peter Sigal.