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Great Wall, Chery, other Chinese brands push to gain foothold in Europe

Chery introduced the Exeed TX compact crossover at the Frankfurt show. Exeed models will be coming to Europe within a few years, Chery says.
PS
By:
Peter Sigal
October 09, 2017 05:00 AM

Chinese automakers are setting their sights higher in their latest attempt to establish a foothold in Europe. They have created high-end brands aimed at appealing to global buyers. In addition, they are emphasizing their technical advancements, their collaborations with global megasuppliers and their design and management teams, which are stocked with former European auto executives.

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