Alpine, Fiat, Volvo find subtle ways to show national pride

France's colors can be found inside the doors of the Alpine A110.
Douglas A. Bolduc is managing editor at Automotive News Europe.
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The pride that Europe's automakers have for their homelands was on display this week at the Geneva auto show, but it appeared in very inconspicuous places.

Renault's Alpine sports car brand has a French flag in both door panels of the recently revived A110.

The Volvo XC40 has a small rubber version of the country's flag tucked into the front fender.

Photo credit: Douglas A. Bolduc

Volvo's XC40 has a small rubber Swedish flag secured into the front fender of the XC40. The country's blue and yellow colors also appear in miniature form on a fabric tag on the front seats of the XC90.

The Swedish flag also appears on a tag on seats inside Volvo models such as the V90.

Fiat has the colors of the Italian flag woven into the floor mats of some variants such as its popular 500 minicar.

Fiat offers a floor mat in the 500 with a stitched version of the country's flag.

Photo credit: Douglas A. Bolduc

Those people looking to display even more patriotism can double down with special Abarth versions of the 500.

The performance subbrand's logo includes Italy's national colors above the scorpion.

Fiat doubled down on Italian colors with this Abarth logo that has the red, white and green above the scorpion and in lightning-bolt form.

Photo credit: Douglas A. Bolduc

Some models, however, also have the familiar red, white and green combination in lightning-bolt form on the exterior.

You can reach Douglas A. Bolduc at

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