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PSA faces 'make-or-break' year after failing to adapt to changing China

PSA's China sales nearly halved last year compared with 2014. The centerpiece of PSA's revival efforts in the world's largest market is a wave of new products that includes the DS 7 Crossback.
PS
By:
Peter Sigal
March 14, 2018 05:00 AM

Four years ago, PSA Group's future in China seemed limitless. China became the automaker's largest market in 2014, with sales of 734,000 vehicles, outpacing France for the first time. PSA's two joint ventures were ramping up manufacturing, and the upscale brand DS had just been spun off from Citroen, aiming to draw affluent Chinese buyers with French elegance.

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