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Starved of product, Fiat brand is at a crossroads

May 26, 2018 05:00 AM

MILAN -- When Fiat Chrysler Automobiles presents its 2018-22 business plan June 1, the biggest question mark will be the future of the Fiat brand, which has been losing share steadily in its two main markets — Europe and Brazil — and is progressively disappearing in the U.S.

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