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Ford tweaks India-built EcoSport for Europe

Ford will bring the EcoSport to Europe this summer to compete in the booming subcompact SUV segment.
February 11, 2014 05:00 AM
FAST FACTS

Why does the EcoSport have its spare wheel on the tailgate?

Brazilian customers prefer to have the spare wheel outside of the trunk even on smaller cars.

Will this create a loading problem in congested European cities and parking garages?

The trunk will be hard to load if a car is parked closely behind. It's less of a problem in mainland Europe because the door is hinged on the left side. But Ford already has had customer complaints from right-hand-drive markets.

Will the EcoSport offer four-wheel drive in Europe?

A 4wd system is an option in Brazil but will not be available in Europe, not even in mountainous countries such as Switzerland and Austria.

Any new technology?

The SUV has Ford's Sync in-car connectivity system that allows owners to use voice commands to make phone calls and select music from devices connected via Bluetooth or USB.

Target buyers?

Mainly young urban professionals aged 30 to 45 who are attracted by the connectivity features.

Ford has tweaked the Brazil-developed EcoSport subcompact SUV for European markets. "The model for Europe is different in more than 300 parts," said Nick Fitzgerald, the EcoSport's chief program engineer. For example, the body-in-white has a stronger structure to meet European crash-test standards, he said.

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