Geneva Auto Show

Hyundai looks to Genesis to challenge BMW, Mercedes in Europe

Hyundai hopes the all-new Genesis will help it get a foothold in Europe's premium segment.
Fw
By:
From wire reports
February 26, 2014 05:00 AM

LONDON -- Hyundai will target the Czech Republic, Slovakia and southern Europe with the new Genesis sedan as the automaker seeks a premium-market foothold in the region alongside dominant German manufacturers.

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