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Toyota Aygo gets 'fun' makeover

The Aygo's X-shaped front grille comes in different colors. It is part of the customization options that Toyota hopes will appeal to younger buyers. Toyota also hopes its second-generation Aygo will attract more male buyers.
August 15, 2014 05:00 AM

Toyota is aiming its new Aygo minicar at younger customers with a marketing campaign that uses the slogan Go Fun Yourself. The slogan was chosen to give the model an image as a "playful" car that will attract buyers who don’t take themselves too seriously.

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