How the XE will help Jaguar forget the failed X-Type

Jaguar says it has learned from the mistakes of the X-Type as it tries again to launch a model that aims to win sales from the BMW 3 series and Audi A4 in the fiercely competitive premium midsize market. Jaguar Land Rover CEO Ralf Speth says the XE is "incredibly important" to the brand because it will bring younger customers and women to Jaguar. The car will start at 27,000 pounds (34,000 euros) for a 2.0-liter diesel, making it the cheapest, smallest and most-efficient model in Jaguar's range when European sales begin early next year.