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Aston CEO calls crossover, Daimler deal keys to revival

Aston Martin CEO Andy Palmer (right) confirmed during the DBX concept's unveiling that the supercar maker would add a crossover. “We need to be less dependent on a narrow product portfolio,” he said. (Max Earey)
April 09, 2015 05:00 AM

Aston Martin will develop two new platforms, add a crossover, refresh its supercar lineup and leverage its technology alliance with Daimler as part of its six-year plan to make the 100-year-old British brand consistently profitable.

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