BMW exec explains why less is more for Mini brand

BMW's board member in charge of Mini, Peter Schwarzenbauer, is reducing the brand’s range to five models -- dropping the slow-selling Roadster, Coupe and Paceman. Schwarzenbauer admits that the move is controversial because it runs counter to the belief that more models mean more volume. The former Porsche and Audi sales boss explained his objectives to Automotive News Europe Correspondent Christiaan Hetzner.