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How Toyota channeled Lady Gaga to create new Prius

Toyota Prius design chief Shunsaku Kodama: “We wanted to be more extreme in our design.”
November 27, 2015 05:00 AM
John Manoogian,automotive design professor, College for Creative Studies

“If the design goal was to create an edgier, emotional design, they are successful. The new car took their already iconic design vocabulary to the next level. ... It stands out from the sea of look-alike cars.”

SUNTO-GUN, Japan -- Should it be more man or machine?

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