Automakers’ growing desire to cut weight from cars wherever they can is significantly boosting sales of an upmarket leather alternative, says the boss of the company that makes the substitute.
Automakers’ growing desire to cut weight from cars wherever they can is significantly boosting sales of an upmarket leather alternative, says the boss of the company that makes the substitute.
The automaker said Aldred’s appointment is effective immediately. He will report to Rory Harvey, GM’s president of global markets.