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New PSA is frugal and agile, Europe chief Martin says

PSA's new direction as “frugal innovation,” says Europe boss Denis Martin
June 16, 2016 05:00 AM

MUNICH -- PSA Group's focus on costs and agility means that it doesn’t need partners beyond its Chinese investor Dongfeng Motor for its electrification strategy, said Denis Martin, who heads the automaker's European operations.

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