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BMW will launch 8 series in upmarket strategy push

BMW released a teaser image of the 8-series coupe.
ET
By:
Edward Taylor
May 11, 2017 05:00 AM

FRANKFURT -- BMW Group said it will launch an 8-series model in 2018, reviving its upmarket coupe line as part of a broader strategic shift to focus on higher-margin sports cars rather than compact vehicles.

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