Munich Auto Show

Frankfurt no-shows signal brands' investment shift

Ford lured show-goers to its stand at the Goodwood Festival of Speed with a giant airbag to leap on to. (Nick Gibbs)
August 15, 2017 05:00 AM

The relevance of auto shows as a showcase for brands and new model debuts is being questioned as automakers are increasingly holding their own events or choosing to attend smaller, but more diverse, interactive showcases such as the UK's Goodwood Festival of Speed. The shift is underlined by the list of brands that will skip next month's Frankfurt auto show (see table below). The absentees will include Peugeot, Fiat and seven other marques that account for 20 percent of all sales in Europe.

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