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Lamborghini expects to double sales with Urus

Domenicali says the Urus will attract a new group of customers to Lamborghini.
December 04, 2017 05:00 AM

Lamborghini is preparing to shake up its business with the launch of its first SUV. The Urus is expected to double the supercar maker's sales to 7,000 units by 2019. Now the company is deciding whether to add a 2+2 GT sports car that could, by the end of the next decade, push the Audi-owned brand's sales above 10,000 for the first time in its 54-year history. Lamborghini CEO Stefano Domenicali, 52, discussed these topics and more with Automotive News Europe Editor Luca Ciferri.

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