Why Aston Martin is mulling risky move into F1

After returning Aston Martin to profit, Andy Palmer envisions the British supercar maker entering Formula One as an engine supplier by 2021. F1 is trying to lure well-known brands such as Aston Martin and Porsche to the race series by promising to make the sport’s complicated and expensive hybrid engines simpler and therefore cheaper. F1 is a risky move for any automaker, but as Palmer told Automotive News Europe UK Correspondent Nick Gibbs, Aston Martin needs the F1 marketing magic to promote its new mid-engine supercar that is due in 2020.