Aston Martin will launch Lagonda as an electric-only brand with the aim of breaking the duopoly held by Bentley and Rolls-Royce in the ultraluxury sedan market.
Aston Martin will launch Lagonda as an electric-only brand with the aim of breaking the duopoly held by Bentley and Rolls-Royce in the ultraluxury sedan market.
Stellantis design chief Ralph Gilles said the diminished brand is “ripe for a new chapter.”