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Can a tobacco guy make leap to becoming a car guy at Ferrari?

One analyst says of Louis Camilleri: "He understands the consumer, branding and premiumization. He is a strong executor." (Reuters)
AF
By:
Agnieszka Flak and Martinne Geller
July 30, 2018 05:00 AM

MILAN/LONDON -- Ferrari's new boss, Louis Camilleri, has big shoes to fill, but the tobacco industry veteran may have just what is needed to steer the luxury sportscar maker through its next lap, analysts and industry insiders said.

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