Mini boss experiences love at first sight
|Luca Ciferri is Editor of Automotive News Europe.|
Mini boss Peter Schwarzenbauer's passion for the Superleggera Vision concept is the strongest that I have experienced during my 35 years covering the auto industry. One look at the car and it is easy to understand why.
“It was love of at first sight,” Schwarzenbauer told me with some tears in his eyes, which he could not take off the stunning concept while we spoke. “With cars it is like with people: the first seven seconds are crucial. I needed much less than that to fall in love with the Superleggera concept.”
Mini parent BMW Group typically uses the word "Vision" for true concept vehicles that offer small details of what’s to come next. The Mini Superleggera Vision seems to be an exception to that rule.
BMW executives already has a starting price in mind: 35,000 euros.
There is no doubt in my mind that when it comes time for the BMW Group to decide whether to make the car the vote will be a loud and clear, “YES!”
You can reach Luca Ciferri at firstname.lastname@example.org.