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Bold moves, positive results highlight Tavares' 1st year as PSA boss

PSA CEO Carlos Tavares has revised his Back in the Race turnaround plan upwards. He now wants to achieve a cumulative operating cash flow of 4.2 billion euros by 2017, which is double his previous target. (Reuters)
April 06, 2015 05:00 AM

Two symbolic events epitomize how PSA/Peugeot Citroen CEO Carlos Tavares has put Europe’s second-largest automaker back on track a year after it needed a 3 billion euro bailout to survive Europe’s long economic slump. One event shows that Tavares is a skilled financial strategist and the other highlights that he is fearless when it comes to slashing the automaker’s fixed costs.

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