LANDSHUT, Germany -- BMW Group is limiting its use of costly carbon fiber and turning to cheaper lightweight materials such as aluminum and steel for its biggest-selling cars to keep profit margins high.
LANDSHUT, Germany -- BMW Group is limiting its use of costly carbon fiber and turning to cheaper lightweight materials such as aluminum and steel for its biggest-selling cars to keep profit margins high.
The automaker said Aldred’s appointment is effective immediately. He will report to Rory Harvey, GM’s president of global markets.