Automakers

How Audi CEO Döllner plans to overtake BMW, Mercedes, Chinese rivals in tech race

Audi Dollner Q6 2024
Audi CEO Gernot Döllner: "Our goal is not only to be on an equal footing, but also to get ahead of competitors, and we have some way to go." Döllner is pictured at the unveiling of the new Q6 E-tron full-electric SUV. (Jack Walsworth)

Audi CEO Gernot Döllner faces many challenges to bring the Volkswagen Group brand back to the technological level of rivals BMW and Mercedes-Benz as well as new competitors from China. He spoke about Audi's coming products, its shift to EVs and the gradual phase-out of combustion engines in an interview with Automotive News Europe sister publication Automobilwoche.

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