“We have a great acceptance on the new Yukon series by women. The old one was more manly. This has wider door handles and more comfortable seats.”
John Pitre, general manager of Motor City Buick-Pontiac-GMC in Bakersfield, California
“Safety, utility and the functions are the three most mentioned things for female buyers, but they aren’t going to be seen in something that doesn’t look great.”
Cadillac dealer Jacques Moore, owner of Moore Cadillac in Richmond, Virginia
“There’s a lot more female interest in the Chevrolet Tahoe than in the past. For trucks, they drive like a car.”
Gordon Stewart, president of Stewart Management Group in Harper Woods, Michigan
In the summer of 2002, about 100 male General Motors employees headed to the US proving grounds outside Detroit to do something not in their job description: Wear skirts made from plastic garbage bags and high-heeled shoes, sport long fake fingernails, and carry a purse and a baby doll.