• Who he is: Fiat heir and grandson of Italian industrial titan Gianni Agnelli; 1 of the 3 largest shareholders of Exor, the holding company that owns Fiat; younger brother of Fiat Chairman John Elkann
• What he does: Marketer, designer, renaissance man instrumental in the 2007 relaunch of the Fiat 500; his Italia Independent design company in June went public, selling shares on the Milan stock exchange; designs fashion eyeglasses and custom Ferraris
• Some of his cars: Ferrari 458 Italia, Ferrari California, Jeep Grand Cherokee SRT8, 2 Fiat 500s
• Some cool designs: Smeg Fiat 500 refrigerator, Baby Blue Ferrari 599 GTB Fiorano with blue denim interior
• An idea that's brewing: A Ferrari with a marble dashboard
• Some cities in which he has lived: London; Paris; Rio de Janeiro, Brazil; New York; Turin, Italy; Los Angeles
• Outside the auto industry: He once worked as an aide to Nobel laureate and former U.S. Secretary of State Henry Kissinger
He has been portrayed as the wild child of Italy's billionaire Agnelli family: a globe-trotting jet-setter who cavorts with fashion models, drives ultrafast cars and collects tattoos.
