RENNES, France -- DS Automobiles, PSA/Peugeot-Citroen’s new upscale brand, will launch a crossover-styled version of its DS 4 compact car, called the DS 4 Crossback.
The DS4 Crossback will debut at the Frankfurt auto show Sept. 15, alongside a facelifted DS 4.
Both cars will be the first PSA models to offer Apple CarPlay, which runs Apple apps on the center stack display, reflecting PSA’s strategy to debut its new connectivity technology in DS brand cars.
The DS 4 Crossback and facelifted DS 4 also have new DS styling elements introduced since the marque’s debut as a stand-alone brand last year. These include the brand’s signature ‘DS Wings’ front end where the headlights flow into the hexagonal grille.
DS is touting the DS 4 Crossback as an “eminently versatile car,” for urban and more rugged driving conditions. The car has a ride height 30mm higher than the hatchback version, along with large wheels with arch trims and roof bars.
The DS 4 Crossback’s “urban and extra-urban” versatility is also reflected in wheel arch trims, a differentiated front-end and rear spoiler finished in black and gray roof bars, as well as by its black door mirrors, door sills and carpet mats.
The headlights consist of three LED modules with a Xenon directional system and a new LED scrolling directional indicator.
The DS 4 Crossback and the facelifted DS 4 will help fill a new product gap until DS adds all-new models to its lineup.
DS sales are declining because the brand lacks fresh models after PSA was forced to slash product investment when the automaker’s financial struggles hit crisis levels three to four years ago.
DS sales fell 16 percent during the first half to 53,448 units.