Citroen expects design and lower-cost models to help it break into the tough Indian market. Citroen's move into India is part of a strategy by PSA to reduce its dependence on sales in Europe, with Peugeot returning to North America and Opel making a push into Russia.
European Union regulations will soon require automakers to ensure their electric cars can be heard by pedestrians. Performance brands are seeking to reproduce the roar of their internal combustion engines while luxury automakers need softer, refined notes.
PSA has packed the DS3 Crossback with technological features and given it distinctive styling to compete with models such as the Audi Q2 and Mini Countryman. The DS3 Crossback will be the first vehicle in its segment to have a full-electric version, the automaker says.
Fresh thinking is needed to help automakers grapple with megatrends such as electrification, a shift from individual car ownership to mobility services, and the advent of autonomous driving. Daimler, Renault-Nissan and Fiat Chrysler are among companies with new leaders who must overcome the challenges.