With competition increasing, electrification coming and Aston Martin moving into new segments, the British ultraluxury brand is rolling out a new global marketing campaign centered around the words "Intensity. Driven."
With competition increasing, electrification coming and Aston Martin moving into new segments, the British ultraluxury brand is rolling out a new global marketing campaign centered around the words "Intensity. Driven."
The Trump administration’s tariffs have the potential to turn up the heat on a long-simmering auto industry problem: affordability.