BMW exec explains why automaker changed its electrification strategy

BMW’s i subbrand has been the company’s technological trailblazer since it launched the i3, a full-electric city car with an ultralightweight carbon fiber frame, in 2013. BMW showed that it will continue to push the subbrand to new levels when it previewed the iNext, in September. Automotive News Europe Correspondent Christiaan Hetzner spoke with the head of the subbrand, Robert Irlinger, about how BMW is adapting its electrification strategy.