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November 04, 2019 05:16 AM

FCA-PSA would offer a broad brand collection

Staff report
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    The proposed combination of Fiat Chrysler Automobiles with PSA Group could create the world's 4th-largest automaker, bringing together 13 brands from Abarth to Ram. (Note: FCA sales figures come from JATO Dynamics; PSA figures come from the company.)

    Abarth: Italian brand of high-performance variants of Fiat models. Founded in 1949 and taken over by Fiat in 1971, it was closed from 1981 until 2007.

    Alfa Romeo: Italian sports-car brand with a strong racing heritage, Alfa was founded in 1910 and bought by Fiat in 1986. FCA CEO Mike Manley last week announced a reduction of investments in the money-losing brand.

    Citroen: French brand founded in 1919 by Andre-Gustave Citroen and part of PSA since 1976. Citroen is famous for 2 industry milestones: the Traction Avant, launched in 1934, the 1st mass-produced fwd car, and DS, a design icon marked by its shark-shaped nose, in production from 1955 to 1975.

    Chrysler: The namesake brand of the North American side of FCA offers just 2 models, the 300 large sedan and the Pacifica minivan, which is FCA's only plug-in hybrid model.

    DS: PSA's attempt to move upscale launched within Citroen in 2009 and was promoted to a standalone brand in 2015. It is still far from reaching significant sales numbers, but it is profitable, executives said.

    Dodge: The American brand founded in 1900 and acquired by Chrysler in 1928 is best known for its muscle cars: the Charger sedan and Challenger coupe.

    Fiat: The namesake brand of the Italian side of FCA turned 120 in July. It has substantial manufacturing and sales operations in Europe and Latin America, as well as a successful light-commercial vehicle division, Fiat Professional.

    Jeep: The roots of this iconic U.S. off-road brand date to the 1943 Willys-Overland military vehicle. The company was sold to Kaiser Motors in 1953 and to American Motors in 1970. Renault took over AMC in 1979 and sold it to Chrysler in 1987. Last year, Jeep increased global sales by 11.3% to 1.55 million SUVs and crossovers.

    Lancia: Founded in 1906 as an Italian luxury brand focused on design, it was taken over by Fiat in 1969.

    Maserati: The race car maker was born in Bologna in 1914 and moved to Modena in 1937. Fiat bought a stake in 1989 and completed the takeover in 1993. FCA plans 7 new models from 2020 to 2023, all featuring a battery-electric variant.

    Opel/Vauxhall: With British sibling Vauxhall, German-based Opel was bought in 2017 from GM, which had been using it as its European arm since 1929.

    Peugeot: The "P" of PSA, it has a history that spans more than 200 years. The original family business was founded in 1810 under Napoleon's empire to make coffee mills and bicycles. Peugeot is the 4th bestselling brand in Europe after Volkswagen, Renault and Ford.

    Ram: The American nameplate that Dodge had used for its pickups became a standalone brand in 2009.

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