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Automakers

Ferrari brings in Armani for Italian boost to its luxury brand

(Akos Stiller/Bloomberg)
DL
By:
Daniele Lepido
B
By:
Bloomberg
|
November 04, 2019 05:07 PM

MILAN -- Ferrari is aiming to move further upmarket with its branded accessories by teaming up with another iconic Italian name, Giorgio Armani, to help push the supercar maker's handbag and clothing lines into the premium-price space.

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